In my present job I am good at doing the following things: 1. Management of product specialists team who assure product performances follow-up and technical support for the stakeholders. 2. Prepare and implement up to 10 year product planning based on possible market and economic scenarios - Make an analysis present product performances - Analyze usages conditions and risks 3. Product Life Cycle Management - Optimize the product category portfolio at each stage of the product life cycle to ensure the optimal profitability of each SKU - Manages product phase-in / phase-out 4. Product Plan Project Execution - Project management of product developement - Economic analysis of project NPV and ROI - Delivers category & product specifications requirements - Manage and coordinate commercial launches of the new products

As the Product marketing expert for truck tire segment I did : - Manage the Field Engineers activities in the European countries - Ensure the good product usage by the knowledge of the performance, of the usage, and with the control of the technical communication - Provide Product performances information (customer surveys included) necessary to define the Business unit strategy - Provide technical support to internal / external clients - Contribute to product steering committees

- Define product strategy including price positioning - Responsible for product launches including Test-Drive - Observe and analyze market in terms of size, prices, competitors activity, forecast - Provide support for Communication Department and Trade Marketing department. Develop and patronize advertorials - Claims management - Collaborate with opinion leaders (journalists, educational bodies) - Have launched and support e-learning (distance training program for dealers’ staff) - Carry out the product and sales trainings for sales-force, dealers’ staff. - Develop argumentation (Features – Advantages – Benefits) and technical information for sales-force - Wholesalers’ partnership program management

As a sales representative for car tires I did - Understand and achieve the business and financial objectives for my territory - Conduct an assessment of the local market (channels of distribution, competitors in the marketplace, the tire potential for the market, etc.) - Create a sell-out identity card for each customer and develop a commercial action plan to achieve business objectives - Regularly assess the business results (sell-in and sell-out) versus the objectives and develop corrective action plans to reach business objectives - Communicate to the customer and from the customer to the appropriate Michelin contact in order to develop the business and resolve business issues - Develop and sign the commercial contract with the customers in the territory

Assure best presence of the company's products in the retail segment on the accountable territory.

Strategic management, Master of Business Administration

Hygiene, Doctor