- Own and lead Trade and Shopper Strategy Definition and Execution across Russia in order to deliver Brand / Category Strategies at the point of purchase - Enable the full sales organization through the design of category selling stories that align with the unique Sanofi growth Model - Develop and enable the local Trade Marketing organization to have an in-depth knowledge of the category Trade Marketing - Be an active ambassador of Category and shopper thinking within the Sanofi Russia organization and lead the roll out of International Commercial initiatives. Achievements & Experience: - New structure & way of working set up - Category approach & shopper centric business planning process building - Nego Pack for Sales Team based on new approach (Selling Story, new promo strategy, Category Vision)

Business development with top key customers Annual negotiations Sales target achievement P&L management Promo investment management New product listing Extend shelf share

Develop trade marketing strategy aligned with the brand strategy Maintain shopper & customer relationships for future purchases Cultivate programs that insure sell-in & sell-out Engage & motivate sales team Effective launch execution transparent business data provide

Responsibilities: - Elevate PEP relationship with key Management (Commercial Director, Category Buyers, Marketing and Insights) at National Key Accounts. Drive Discovery Sessions at each NKA to understand Retailers overall short and long term business goals and objectives. Leverage this understanding to bring each Retailer specific and targeted marketing solutions that address their business goals, at category, cross-category and total store level. - Identify and bring global and European Shopper Marketing Insights-to-Action best practices to PEP Russia NKA. Lead knowledge-transfer of these Insights with Shopper Insights, Category Management and NKA Sales Team (NKA Sales VP, Category Sales Directors, Customer Team Director, NASM’s, etc). Build functional capability in Shopper Marketing, Customer Marketing and Sales Execution teams - Develop and align Shopper Marketing initiatives budget within Customer/ Category NKA budget. Own and manage aligned spend on Shopper Marketing, ensuring ROI for each program implemented at key Retailers - Pioneer & lead integration agenda in NKA team Achievements & Experience: - Key season activation Dacha, New Year, Back-to-School for all PEP category - Co-operation with retailers’ marketing departments - Tailored initiatives for each customer presented on T2T, accepted & ready to be executed

- Leading Integration Business Planning process in Customer Development Department - Sales target achievement for Home & Personal Care Business - Forecasting accuracy - A&P, A&V budget planning and execution management - Sales&Marketing Activity plan leading - Channel&Category Strategy Developing - New Launches Management

Responsibilities: - annual negotiation with retail chains Metro C&C & ‘real HM. - Sales target achievement for Metro C&C & ‘real HM according to company, brands and chains strategy; - planning and operating Trade Incentive budget; Achievements & Experience: - strong negotiations experience, expertise in sales in different retail formats (C&C, HM, WS), - strong customers’ relations building, Joint Business Planning

Responsibilities: - developing promoplan for key retail chains (Auchan, Metro, X5, Lenta, Tander, Mosmart ect.) according to company, brands and chains strategy; - planning and operating Trade Incentive budget for retail chains; - promo evaluation and creating promo strategy for each chain according to existing promo mechanics, season, product, developing new promo scenario; - cooperation with sales and marketing team to better promo execution, creating communication flow algorithm; - building partnership with key retail chains Marketing departments to customize promo actions and provide fully in-store support; - new product launches support programs; - supporting annual negotiating company with key retail chains. Achievements & Experience: - strong negotiations experience, expertise in sales in different retail formats, have developed NKA promo planning procedure , gain every KAM to plan efficient promo action, co-business planning with customers marketing departments, customized approach in promo planning, new launches, created incentive program for retail chain staff

Responsibilities: - developing and executing account plan for assigned account Lenta (assortment, promo activities, in-time payments, etc.) - annual sales plan achievement; - building relationships with all involved in business departments (commercial, accounting, logistics, regional offices, marketing dep.) Achievements & Experience: - sales plan achievement – 104%, I managed to keep TT&C in annual contract, during this period I start & cement relations with Marketing Department in Lenta, Logistics, Regional branches, Kraft was the first partner who put branded equipment in-store area in Lenta

deal with retail chains: Auchan, Metro, Perekrestok, Victoria group, Ramstore in St.Petersburg

Responsible for Pyaterochka SPb sales, leading the team of 8 merchandisers

Responsible for indirect sales on territory (coverage, target achievement, must assortment, promo execution)

Филологический факультет, Русский язык и литература

Bode Graduate School of Business, МВА, производственный менеджмент